Services

Marketing Strategy and Execution

Develop and implement long-term strategic marketing plans in all channels of trade
- Distribution, Veterinary, and Retail (pet specialty, Food Drug Mass, e-commerce)
Market assessment, Competitive market analysis
KPI development and monitoring
Budgeting, product mix, volume, pricing, profitability
Life-cycle management

Brand Management

We help establish Brand Standards in concert with the client's vision. By developing Key Message points that are consistent across marketing platforms you ensure a unified look and feel to your Brand, enhancing awareness at multiple touch points.

Execution of Customer Insight Surveys can lead to honing your list of actionable marketing tactics that meet your budget requirements.

We can assist in the development of and provide guidance in Label Claims Structure that are compliant with Regulatory guidelines--critical for nutritional supplements where different governmental bodies may have oversight.

We can also assist with Optimal Packaging Selection, sourcing and creation where needed.

Business Development

Experience in product development process
- Product formulation development and testing
- Packaging options, supplier selection
Evaluating product concepts ROI analysis of in-licensing opportunities
Specializing in Natural Health Products, Pet Supplements, Animal Health Diagnostics

Messaging platforms

We can implement your consistent messaging across:

Traditional print and electronic media
Inbound communication strategy
Public relations
Web and Mobile strategy
Video/audio
Educational outreach programs
Tradeshows

Project Management

Short-term project or long-term, we can take it from beginning to end so you can spend more time on growing your business.

New Product Launches are a core competency
Marketing Communications and Media Calendars focused on need to have have not nice to have elements
We can develop and deliver effective and efficient Product Training materials built upon adult learning principles