projects

A) New Client: Advisor, market strategy and planning for pet nutrition supplement company. Correcting product claims structure ensuring compliance with regulatory guidelines.

B) New Client: Commercialize, establish and expand distribution for Mastitis Diagnostic Test Kit For Dairy Market.

C) New Product Launch in US: Probiotic designed for dogs with chronic kidney disease.

Full Marketing Plan creation with tactical elements and Gantt Chart timelines. Full Project Management; market and competitive product analysis, sales forecasting, packaging selection, pricing analysis, development of Product Profile and Key Message Points. Established brand standards, product name selection process, trademarked product logo. Implementation of a variety of push pull tactics aimed at veterinarians, distribution, client education, congresses and conferences, promotions and collateral material development.

Technical challenges that needed to be overcome:

  • Conveying how probiotics can help Chronic Kidney Disease 

  • Concept of enteric dialysis; Using the intestinal tract to support failing kidneys

  • Avoid comparison to all other probiotics for GI health

 
 

D) Next Generation Joint Health Nutritional Supplement for Dogs

Rebranding, new packaging design and vendor sourcing.  Key Opinion Leader educational outreach program.  Development of Claims Structure compliant with FDA and company guidelines.  Messaging conveying benefits of two novel ingredients supported by research. Collateral creation; print and digital media and outbound communication campaign. 

E) Entry into New Distribution Channel: Outdoor Lifestyle Market Segment.

Coordination product formulation development and testing of novel line of condition specific supplements and training treats for sporting/working dogs using industry leading camouflage pattern for collateral materials and packaging.

Market analysis and planning for regional saturation market launch strategy.  Project management from concept to launch implementation.  Price point assessment, POP display creation, promotional literature creation.  Packaging design and packaging vendor selection.  Identify and target list of retailers; Outfitters, Food Drug Mass and Farm/Fleet operations.